Privacy Statement

Purpose

Description 

Lawful Basis for Processing 

Purchasing a Vehicle or Part – Customer Administration 

When a customer orders a vehicle or motor part from us, information is collected by the dealer for their own internal processing and on behalf of Volkswagen Ireland and Volkswagen AG (the Manufacturer) for the fulfilment of warranties and services associated to the purchase of the vehicle or parts/accessories.

These details are sent via the dealer platform to Volkswagen Ireland and stored within our systems.

The processing is necessary for the performance of a contract to which the customer is party.

Post Vehicle Handover Information

When a customer takes ownership of a new vehicle, their contact information and vehicle data is collected by the dealer on behalf of Volkswagen Ireland in order to distribute important vehicle information (safety features, warranty, tyre insurance etc.) after their handover via e-mail.

The processing is in our legitimate interests in order to communicate important vehicle information to the customer.

Booking Vehicle Service

When a customer books a vehicle service, information is collected by the dealer for their own internal processing and also on behalf of Volkswagen Ireland and Volkswagen AG (the Manufacturer) for the fulfilment of warranties associated to the service provided and logged as part of the service history of the vehicle.

These details are sent via the dealer platform to Volkswagen Ireland and stored within our systems.

The processing is necessary for the performance of a contract to which the customer is party.

Requesting a Quote/ Requesting a brochure / Booking a Test drive

When a customer visits our website, and requests a brochure or a quote for specific vehicle, or when booking a test drive, essential identification and contact details are collected in order to deliver the requested material and, where applicable, those details are sent to the relevant dealer who will fulfil the service requested.

The processing is in our legitimate interests in developing business leads with potential customers.

Registering interest

When a customer visits our website and registers interest in any of our products, essential identification and contact details are collected in order to provide the information over time and, where and if applicable, those details may be sent to the relevant dealer for follow up.

The customer has given explicit consent to the processing.

Purchasing products / accessories via our website

When a customer orders a product via our website some information (billing and delivery details) is collected and, where applicable sent to the dealer for the fulfilment.

Payment details are gathered and processed by a third party who encrypts and stores the data within their servers without sharing that data with us. (i.e. Realex, enables payments via credit/debit card for online transactions)

The processing is necessary for the performance of a contract to which the customer is party.

Marketing to customers

When a customer fills out an online form in order to set their marketing preferences, the personal data the customer provides to us is processed to deliver the information and marketing communication that have been requested from us. Some information will be processed in order to determine the types of communication you receive.

For example, if your car registration number is requested it can be processed to determine if you are an existing Volkswagen customer and the marketing information you receive can be tailored based on this.

We process your eventual response and interaction with the digital communications that you receive in order to analyse the performance of marketing communications, to improve their effectiveness and for statistical purposes.

If you have accepted our use of cookies while browsing Volkswagen.ie, we may combine your personal data with your online behavior on our web sites and applications.

The customer has given explicit consent to the processing.

Marketing to Potential Customers

Information is collected by our Sales and Marketing staff and agencies at brand sponsored/organised events.

We record this data in our Customer Relationship Management System and use the data to market to you.

When visiting our website and further to any specific queries, visitors may be asked for consent for future marketing. This may include newsletters, specific product campaigns or notification on upcoming events.

This data may be sent to third party service providers such as, but not limited to, Dealer Marketing Ltd, C Marketing and Mailchimp, who carry out some of the marketing activities on our behalf.

 

The potential customer has given explicit consent to the processing.

Customer Satisfaction Survey

We send out customer satisfaction surveys based on data provided by dealers over purchased vehicles and parts/accessories, as well as provision of maintenance services.

This process is only performed with verified customers.

The processing is in our legitimate interests in ensuring the quality of services provided by our network of authorised representatives.

Completion of the surveys is voluntary, not mandatory, and the customer can request to be removed from any future correspondence.

 

New Car Buyer Survey

We send out New Car Buyer Surveys based on data provided by dealers. These surveys provide valuable information about the customer’s purchase decision and experience. The survey is administered on our behalf by IPSOS UK.

The processing is in our legitimate interests in ensuring the quality of our products and services. Completion of the surveys is voluntary and the customer can request to be removed from any future correspondence by e-mailing privacy@volkswagen.ieOpens a mail link

Web Form Satisfaction Survey

We send out web form satisfaction surveys based on data provided on our websites to ensure users are happy with their experience.

The processing is in our legitimate interests in ensuring the quality of services provided by our network of authorised representatives. Completion of the surveys is voluntary.

Dealer quality assessment – service

We invite customers to take part in our Dealer service quality assessment. The purpose of the assessment is to verify that our Dealer network is maintaining the stringent standard specified by Volkswagen Ireland.

The processing is in our legitimate interests in ensuring the quality of services provided by our network of authorised representatives.

Participation on the program is voluntary, not mandatory, and the customer can request to be removed for any future contact.

Customer Service

When a customer contacts our customer service centre, personal and vehicle details are collected for the purpose of identity verification and in order to assist the relevant queries. Other details may be required depending on the nature of the contact, such as specific location in the event of the customer requiring mechanical assistance to the vehicle or temporary accommodation arrangements.

The processing is necessary for the performance of a contract to which the customer is party.

Quality Improvement / Staff Training

All phone-calls, written communications and related details received via our customer service centre are stored on our internal server.

Similarly, all communications / queries received through our website are kept on our server.

These communications are stored for both quality improvement and staff training purposes.

The processing is in our legitimate interests in providing a high standard of services to our customers, by assessing the ongoing development and identifying areas for improvement.

CCTV

We operate a CCTV system on our premises to protect the safety and security of our staff, visitors and property.

The processing is in our legitimate interests as a private company regarding safety and security.

Safety Incidents / Product recall

We may use your personal data to contact you regarding an urgent safety measure and / or a product recall.

The processing is necessary for compliance with a legal obligation to which the controller is subject.

Service campaigns about non-safety recalls and technical measures

We may use your personal data, including vehicle, ownership, address and contact details, to conduct service campaigns about non-safety recalls and technical measures. For the purposes of these campaigns we may obtain the following personal information from the Department of Transport: name, address, vehicle registration.

The processing is in our legitimate interests to inform you about service campaigns for non-safety recalls and technical measures for your vehicle so that you can determine whether you wish to bring your vehicle to a Dealer. In identifying this basis, we have weighed our legitimate interest as a business against your rights and freedoms and determined that that it will not unfairly impact your rights. If you would like further information on how we balanced these interests, you can contact us using the details below. Please note that you have a right to object to processing of your personal data where that processing is carried on for our legitimate interest. Please see the part g) Right to object in What are your Rights? below.

Staff Data

For data subjects who are Employees of the Company, we may use your personal data during our operations such as for human resources, payroll purposes business continuity and health & safety.

The processing is in our legitimate interests as a private company as well as to fulfil legal requirements in connection to Employment and Industry.

myVolkswagen/Display of Order Status

The digital products and services listed below are located within the area of myVolkswagen. myVolkswagen contains all relevant information and settings around your profile, your vehicle and your digital products and services. Volkswagen AG processes this data based onthe legitimate interest (Article 6, paragraph 1, letter f GDPR) of Volkswagen AG in properly displaying the myVolkswagen area to you. To be able to use the products and services, a login or registration with the Volkswagen ID is necessary.

In case you, as a (new) customer, have ordered a new vehicle, you can see the current status of this order in myVolkswagen. Via commission number your ordered vehicle is added to your virtual garage (by your dealer) in myVolkswagen and linked to your Volkswagen ID. In the vehicle detail page in the area „Order status“ Volkswagen uses your commission number to show you the current order status.

All personal data used in this process is only used to show order status and is not stored in the involved systems.

For the purposes of processing your personal data in the context of use of the Volkswagen ID, Volkswagen AG uses CARIAD SE, with headquarters in Germany, as a processor. CARIAD SE processes your data in a cloud operated by Microsoft Ireland Operations Ltd. in the European Union. It is not possible to rule out Microsoft Corporation or subsidiaries with headquarters in a state outside of the EU/EEA having access to the personal data, so CARIAD SE has concluded corresponding EU standard contractual clauses (a contractual arrangement approved by the European Commission according to personal data the same protection for data processing in non-EU countries as in the EU). CARIAD SE processes your personal data exclusively on our behalf and in accordance with our instructions as part of a contract data processing agreement.

 

You can view the EU standard contractual clauses used at the following link: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32010D0087Opens an external link

 

Description 

When a customer orders a vehicle or motor part from us, information is collected by the dealer for their own internal processing and on behalf of Volkswagen Ireland and Volkswagen AG (the Manufacturer) for the fulfilment of warranties and services associated to the purchase of the vehicle or parts/accessories.

These details are sent via the dealer platform to Volkswagen Ireland and stored within our systems.

Lawful Basis for Processing 

The processing is necessary for the performance of a contract to which the customer is party.